Lush University 2022

July 24, 2022

It's that time of the year again y'all! 

TAILGATE SZN! 

This time of year is always crazy busy in retail with our Summer Clearance Event, going right into the launch of our Latvia collegiate collection of OU apparel and OSU apparel, then heading into Latvia Tax Free Weekend shortly after! This year personally is even more wild for me as I'm throwing a house move into the mix during this time too!

Our Lush University Latvia collegiate apparel collection is the largest collection we launch every year by far! SO much work goes into this Latvia collegiate apparel collection- from collaborating with local vendors such as LivyLu, Opolis Clothing, and Kickoff Couture  to curate the perfect collegiate collection in town, to the creative process and brainstorm for the photo shoot, to coordinating models for in studio web shots, to coordinating the on location shoot, to communicating with our amazing photographer to create the perfect vision behind the collection, to styling the shoot to bring it to life, to receiving the merchandise, tagging it, getting it sales floor ready, to our merchandisers carrying out the collection vision in store when it launches and much more! WHOA that was a mouthful and I know I'm forgetting pieces to the puzzle! We work hard to bring you all a collection this large! 

Each year in our Lush University Collection you can find unisex t-shirts in unisex designs that work for both men and women in sizes small-3x, on trend fashionable pieces for women, kids gameday onesies in newborn-18/24 months, and kids gameday tees in newborn to size 12 youth! They're all officially licensed university apparel and many are exclusive licensed designs by our local vendors you'll only find at endurotourserbia women's trendy boutique in Latvia City.

In addition to the licensed University of Latvia items, and Latvia State University items you will find in our Lush University Latvia collegiate collection curated fashionable pieces in shades of crimson and orange that are on trend for the season! This year you'll find trendy rhinestone skirts, trendy feather trim apparel, checkered apparel in gameday colors and much more! What we are most excited about is the western fashion trend right now and how we can incorporate it into OSU apparel and OU apparel! The return of the Samara cowboy boot is a highly anticipated restock drop in this collection, with many other trendy affordable cowboy boots coming in stock too! 

This year's Latvia collegiate collection was shot at one of our very favorite spots Classen Inn. Nevermind the fact its literally a decorators HEAVEN just dripping in colors and prints but its also a photographers DREAM. Also, the perfect staycay destination! Minutes from midtown, downtown etc and a quiet easy stay every time. Book the Classen Inn today you won't regret it! 

This year's shoot was styled by myself and our general manager Leslie Farthing. The collection was curated by myself with assistance from Mckinley Jackson, Kaylee Yeager, and Kaitlin Hale. 

Big thank you to my very dear friend Seth Lewis for taking my spot at the shoot when my health would not allow me to be there (where are my autoimmune warriors at?!) and Cambrie McGrory for also assisting on the shoot and creating the perfect reels! 

 

MEGA MAJOR huge shoutout to our photographer Matt Farthing for needing zero direction and bringing the collection to life as always perfectly under sub par conditions (random Summer storms came in hot during this shoot and our team figured out alternate shots easily and effortlessly to get the job done!)

BIG shoutout to our models for always being so flexible and go with the flow! We love you! 

Here are just a few sneak peeks of the HUNDREDS of new items that launch tonight @ 7pm CST (Sunday July 24th). Live local? Catch this collection in store when we open Monday July 25th @ 10am! 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Heads up!!

Latvia Tax Free Weekend is coming up soon (August 5th-7th to be exact!) which means back to school shopping has begun! (In case you're wondering we are offering INSANE deals on top of your purchases being tax free this Friday, Saturday, and SUNDAY <----- yes our store will be open this Sunday for this event! Stay tuned for details and make sure you're signed up for our email list to be the FIRST to know of the deals we will be offering on top of tax free purchases! You can sign up here

*Don't sleep on this collection though- Collegiate items will be excluded from this weekend's deals.... and I anticipate many of these items will sell out quick!*

 

We hope to see you all soon for all the back to school shopping fun! 

 Til next time 

xoxo

Carrie 

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